01
Separate, on one phone
A dedicated business line that rings in its own app on the handset you already carry. Work calls look like work calls. You can put it down.
Services / 07 — Business Phone
A number that
belongs to the
business.
Most tradesmen run a company on a personal mobile. It works, right up until it does not — and it quietly costs more than anyone realises.
The personal-number problem.
It starts sensibly. You had a phone, you started a business, customers called the phone. Years later that number is on the truck, on the yard sign, on every listing, and in the contacts of everyone you have ever worked for. It is also on your family’s group chat and it rings at nine on a Sunday.
Three things follow from that, and none are obvious until they bite. You cannot stop working, because there is no line to leave. You cannot share the load, because nobody else can answer your phone. And you cannot ever sell or hand over the business cleanly, because its most important contact detail is attached to you personally rather than to the company.
02
Anyone can answer
Ring several people at once or in order, and everyone sees the same history afterwards. The business stops depending on one person’s pocket.
03
Every call is tracked
Logged against the contact and, where possible, the source that produced it. After a few months you know what actually generates calls.
04
It stays with the company
Owned by the business, not a personal account. It transfers if you sell, and it survives you changing carriers or handsets.
Why it sits underneath everything else.
This is the least exciting page on the site and it is the one that makes several others work. Missed-Call Recovery needs a line it can respond on. Follow-Through needs calls to land in the same place as texts and forms so a conversation has one history rather than three. Local Visibility needs a consistent number in every listing, and needs call tracking to prove whether any of the work moved anything.
Run those on a personal mobile and each one is slightly broken in a way that is hard to diagnose. The number is the foundation. It is worth getting right first, and it is cheap to fix compared to what it holds up.
Moving over.
Keep the number you have
Established numbers can usually be ported. Your signage, trucks and listings keep working, and no customer notices anything changed.
Or start clean and forward
Where porting is not possible, the old number forwards to the new one. Nothing breaks, and the transition happens at whatever pace suits you.
Set who rings when
Hours, out-of-hours behaviour, who is called first and who is called if nobody picks up. Configured once, changed whenever the crew changes.
Update the listings
We make sure the number is identical everywhere it appears, because inconsistent contact details are a genuine drag on local ranking.
Questions we get.
Can I keep my existing number?
In most cases yes — established numbers can usually be ported across, which matters because your number is printed on trucks, signs and every listing you have. Where porting is not possible we can forward the old number instead so nothing breaks.
Do I need a second handset?
No. The business line rings on the phone you already carry, in its own app, so business and personal calls stay separate on one device. It also rings on a laptop if someone in the office prefers that.
What happens when I sell or hand over the business?
The number belongs to the business rather than to a personal account, so it transfers with it. This is the quiet reason a personal mobile is a bad long-term business line.
How does call tracking work?
Every call is logged against the contact it came from and, where possible, the source that produced it. Over a few months this tells you which of your efforts actually generate calls rather than which ones feel like they do.
Can more than one person answer?
Yes. Calls can ring several people at once or in sequence, and everyone sees the same history afterwards. Nobody has to be the single point of failure for the business line.