01
Every enquiry is answered
Instantly, in your voice, confirming you have it and what happens next. The silence between someone reaching out and someone responding is where most trust is lost.
Services / 03 — Follow-Through
The quote that
went quiet.
You measured, you priced it, you sent it. Then nothing. Not a no — just silence. Two weeks later they hired someone who asked twice.
Persistence is a competitive advantage nobody wants.
Ask any owner why they lost a job and they will usually say price. Ask the customer and you will often hear something duller: they got busy, they meant to reply, and the other company checked in at the right moment. The decision was not made on the merits. It was made by whoever was still present when the customer finally got round to deciding.
02
Every estimate is chased
A short sequence of checks-in after a quote goes out. Not nagging — a reason to reply, spaced so it reads as attentive rather than desperate.
03
Everything lives in one place
Calls, texts, form submissions and emails land in a single inbox the whole team can see, attached to the person they came from.
04
You can see the pipeline
Who enquired, who was quoted, who went ahead, and who has gone quiet. Not for its own sake — so you know where the money is sitting.
The shared inbox is the quiet hero.
Most small businesses do not have a lead problem so much as a scattering problem. One enquiry is a text on the owner’s personal phone. Another is a voicemail. A third is a form that went to an email nobody opens. A fourth was mentioned to someone at a job site and never written down anywhere.
Putting every channel into one thread per person is unglamorous and it changes everything downstream. You cannot chase what you cannot see, and you cannot hand work to a team member if the context lives on your phone.
How the sequence is built.
We write it in your voice
Short, plain, and specific to your trade. You read every message before anything sends, and you can change any of it later.
It stops the moment someone replies
The most important rule in the whole system. Nobody ever receives an automated check-in after they have already responded.
It ends before it becomes annoying
Roughly three touches across two weeks, then it stops and leaves the person in your contacts. There is no version where a customer is pursued indefinitely.
It hands off cleanly to a human
When someone engages, a person picks up the thread with the full history in front of them. The automation opens the door; it does not try to have the conversation.
Questions we get.
Does this make my business sound automated?
Only if it is written badly. We draft every message in your voice and you approve it before it sends. The goal is that a customer reading it assumes someone at the office typed it, because in tone and content someone effectively did.
How many times will it chase someone?
Usually three touches over about two weeks, then it stops and leaves them in your contacts. Persistent is not the same as irritating, and the sequence ends well before it becomes the latter.
What happens when someone replies?
The sequence stops immediately and the conversation is handed to a person. Nobody ever receives an automated chase after they have already answered.
Do I have to learn a CRM?
We set up the pipeline, the stages, and the messages, and we maintain them. Day to day you are looking at one list of conversations and one list of jobs. If it requires training, we built it wrong.
Can it work with how we already quote?
Yes. We build the follow-up around your existing estimating process rather than replacing it. The point is to chase the quotes you already send, not to change how you produce them.