01
List source
Where the record came from and whether your business lawfully controls it.
Services / 05 · Reactivation
Customer reactivation
for contractors.
You bring the records and the history behind them. Together we decide who belongs in the campaign, what they receive, when it may run, and how replies are handled.
A separately quoted campaign.
Reactivation is an AI & Growth Systems engagement with its own quote and signed agreement, normally alongside an active website plan. We define the audience review, channels, messages, follow-up responsibilities, and campaign costs before work starts.
Reactivation campaigns are not included in Presence or Complete System. Holding customer records does not automatically make those contacts eligible for a campaign; the review and approval process below applies. Compare plans and costs ↗
Holding a phone number is not the same as having permission.
Past customers and old inquiries can be valuable, but their history does not authorize every kind of message. A person may be eligible for one channel and not another. An earlier opt-out may remove them completely.
We start with the records you can support. The source, relationship, consent language, date, channel, location, prior messages, and suppression history decide who reaches the final audience.
02
Contact history
What the person asked for, bought, received, or declined, with the relevant dates.
03
Permission record
What the person agreed to, which business was named, and which channel or technology the record supports.
04
Suppression history
STOP, unsubscribe, do-not-call, wrong-number, and complaint records that must stay out of the audience.
Your campaign, your approval.
Down South Systems organizes the records, applies eligibility and suppression controls, and prepares the workflow and message with you. You approve the exact recipients, channel, copy, sender identity, schedule, and final launch.
We document that approval in writing and may record the campaign review with your consent. The recording confirms what you told us and what you approved. It does not create consent for anyone on the list.
Where the platform permits, you use your own login to press the final launch control. We monitor replies and delivery, and we route opt-outs and complaints into suppression so they are not recycled into a later campaign.
How we set it up.
Provide the list and its history
You supply the records, source, relationship, consent evidence, known locations, and prior opt-outs.
Review contact eligibility
We remove duplicates, preserve suppression records, and classify each contact for the planned channel and message.
Record the client attestation
An authorized representative explains the list source and confirms the records during a recorded review or approved written alternative.
Approve and launch the campaign
You review the audience, copy, sender identity, schedule, and reply handling, then give final written approval and control the launch where the platform permits.
Questions we get.
Isn’t this just spamming my old customers?
It can be if the list is treated as blanket permission. We build the campaign around the contacts who have records supporting the planned channel and message, then apply suppression, frequency, identity, and opt-out controls before launch.
What if my customer list is a mess?
That is common. We organize the records, remove duplicates, preserve opt-outs, and classify what the available history supports. We do not treat every entry as campaign-ready just because it appears in the file.
Who controls the campaign?
You do. You provide the list, approve the recipients, channel, copy, sender identity, schedule, and final launch. We configure the safeguards and workflow around those instructions.
What if I cannot produce consent records?
The affected contacts stay out of automated promotional text and AI, artificial, or prerecorded voice campaigns. We can discuss another method only after confirming that it fits the contact, message, and recipient location.
What do I need to provide?
Provide the list source, customer or inquiry history, consent records, known locations, prior messages, and all opt-out or do-not-call history. We review those records before building the final audience.