01
The map results
Driven by your business profile, proximity to the searcher, and reviews. This is where most local calls actually originate, and it is the fastest surface to move.
Services / 06 — Local Visibility
Where the
decision begins.
Almost nobody types your name. They type the problem and their town, then choose from what appears. Everything before that moment is invisible.
Three surfaces, one job.
Local search is not one thing anymore. Someone looking for a contractor encounters a map with three businesses on it, a list of blue links underneath, and increasingly an AI-written answer sitting above both that names two or three companies and saves them the trouble of scrolling.
02
The search results
Driven by having a page that genuinely answers the query. You cannot rank for a service you have not written a page about — which is why service pages exist.
03
The AI answers
Driven by the same fundamentals plus one more: being mentioned elsewhere. Assistants name businesses they have seen referenced beyond their own website.
What we actually do.
Build the profile properly
Correct primary category — the single highest-weighted factor, and the wrong one is the most damaging mistake available. Services, service area, hours, photographs, and the details most businesses leave blank.
Make the details agree everywhere
Your name, address and phone number, identical across every listing that mentions you. Inconsistency here is a quiet, permanent drag that nobody notices because nothing appears broken.
Give each service its own page
One page per service, each written to answer that specific search, with structured data telling search engines exactly what it is. A single page listing everything ranks for nothing.
Make the site technically sound
Fast on a phone, crawlable, correctly marked up, with the invisible infrastructure — sitemaps, canonicals, structured data — that decides whether any of the above gets read at all.
Report honestly
What moved, what did not, and what we are trying next. Including the months where the answer is that it is too early to tell.
What we will not promise.
We will not guarantee a position. Nobody can, and the guarantee is the tell — it is the thing said by people who intend to bill you for twelve months and blame an algorithm update in month eleven.
We will not tell you competitive terms move quickly. Ranking for a phrase every contractor in the region wants is a matter of months and sustained effort, and any timeline shorter than that is a sales tactic.
What we will tell you is which specific things are holding you back, which of them are cheap to fix, and roughly what each is worth. Sometimes the honest answer is that your profile is the whole problem and you do not need an ongoing engagement at all. We would rather say that than sell you one.
Questions we get.
How long before I see results?
Profile and listing work can move map rankings within weeks. Ranking for competitive search terms takes months and depends on how established your competitors are. Anyone promising fast results for competitive terms is either guessing or lying.
Can you guarantee first place?
No. Nobody can, and a guarantee is the clearest signal you are talking to someone who should not be trusted with this. What we can do is fix the things that are demonstrably holding you back and report honestly on what moved.
Why does my competitor outrank me when my work is better?
Usually proximity, reviews, and a properly built profile — in roughly that order. Map results are heavily driven by how close your registered address is to the person searching, which is why a worse company nearer the customer often wins.
Do I need to blog every week?
No. For most local service businesses, a properly optimised profile, real service pages, and steady reviews outperform a blog by a wide margin. Publishing helps once those foundations are actually in place.
What about AI answers and ChatGPT?
Google’s own position is that optimising for AI search is still SEO. The assistants lean on the same signals — a clear site, structured data, reviews, and mentions of your business elsewhere. There is no separate trick, and anyone selling one is selling the same work under a newer name.